Swiss Water® Decaf Day 2026

Did you ever wish there were more days set aside just to celebrate great coffee? We did, and in 2024 we held the first-ever Swiss Water® Decaf Day to encourage our friends and partners to share online about their quality decaf choice (and have a little fun doing it).  

This January we celebrated the second annual Swiss Water® Decaf Day along with coffee colleagues around the world. We spent January 8th wearing out the "like" button on caffeine-free content—from beautiful coffee pictures to short videos to glamor shots of handsome decaf bags. We were honored to see how many people proudly showcased their choice to offer delicious, high quality, clean decaf to their audiences, who increasingly prefer more caffeine-conscious, health-forward choices.   

Image courtesy Alison Ensworth/FUNK Coffee Bar.

Closer to home, we raised festive glasses of decaf at FUNK Coffee Bar in Downtown Vancouver, where special Swiss Water® Decaf offerings were on the menu all day long. In the afternoon, we were delighted to host a free public tasting of some of our most special recent decafs, guided by a team of Swiss Water’s in-house experts. We love sharing special coffees with both new decaf lovers and longtime converts, and we love chatting with coffee lovers about our decafs even more. We owe much gratitude to FUNK for hosting us so graciously, and to all who came out to make the most of this unique day with us!   

Weeks later, we're still glowing from seeing so many great partners celebrating great decaf. If you'd like to be a part of Swiss Water® Decaf Day celebrations next year closer to where you live, reach out and let us know! We're hoping each year is bigger, better, and more delicious than the last.