At Swiss Water, we know the future of the planet and the future of coffee are inextricably linked. Through supporting the work being done by World Coffee Research (WCR), we hope to ensure a bright, sustainable future for the next generation of coffee. Current projects underway by WCR are working to address the effects of climate change, coffee leaf rust and pests, low yield issues, and other factors that impact the survival of this important—and potentially endangered—crop. The organization is also on the vanguard of genetics research in coffee, setting quality standards, and supporting farmers in their efforts to thrive financially as well as agriculturally.