Key Takeaways:

• The Swiss Water® Process name represents a 100% chemical-free, water-based decaffeination process.
• The process is designed to remove 99.9% of the caffeine while preserving the original flavor and antioxidants.
• The process logo and wordmark are known symbols of quality; 84% of surveyed consumers say they are more likely to purchase decaf products that feature it.

When you shop, you look for the names you know and trust; you always have. Health-conscious coffee drinkers do the same, and that's why we strive to make it easy to find Swiss Water® Process. Whether you are a lover of decaf or a coffee roaster, you already know that seeing the Swiss Water® Process name on a bag of coffee is a powerful promise we stand behind. Our name signifies far more than just reduced caffeine; it represents our commitment to integrity, quality, and our unique, clean process that results in an enjoyable and flavorful cup of coffee.

What the Swiss Water® Process Name Promises

1. A Clean Process

Our name represents a sustainability-forward, clean decaffeination process. It assures customers that the coffee they are drinking is decaffeinated with only water, without chemical solvents, making it a 100% chemical-free process that removes 99.9% of caffeine.

2. Preserved Product Quality and Flavor Profiles

When customers see the Swiss Water® name, they immediately know they're getting premium quality, great-tasting decaf. The logo is an easy sign that the coffee is reliably worth purchasing and has been handled to the highest standards. Because the process preserves the coffee's original flavor and natural antioxidants, you can be sure you're sacrificing nothing for an excellent cup. In fact, 84% of consumers surveyed say they would consider purchasing decaf if they knew it was Swiss Water Process.

3. Ethical Sourcing

The Swiss Water® Process name sits proudly alongside other sought-after industry certifications:

• Organic
• Fairtrade
• Rainforest Alliance

Many of our decafs share these same certifications, ensuring that ethical and sustainable choices come before the coffee hits the café or grocery store shelf. In fact, our process is Certified Organic and is the first decaffeination process to become so.

How Coffee Roasters Can Use the Swiss Water® Process Mark

The Swiss Water® Process logo and/or name shows people who care about coffee and their health that they are about to make a clean, sustainable purchase. For coffee roasters who use our process, it is free and easy to add our logo to their packaging. Roasters can sign up for our Education & Support Program to learn the easy steps to add the official logo to their decaf packaging.

Sip Tip For Coffee Drinkers

As a consumer, remember to look for our name on the bag when shopping for decaf. But just because a coffee doesn’t include our marks, it doesn’t necessarily mean it’s not Swiss Water® Process. We encourage you to check directly with the roaster/brand to find out how they decaffeinate their coffee; not all water processes are the high-quality Swiss Water® Process. When you see the Swiss Water® Process marks, you'll know you've selected a delicious, chemical-free, and sustainability-forward coffee.