When you shop, you look for the names you know and trust—you always have. Health-conscious coffee drinkers do the same, and that’s why we make it easy to find Swiss Water®.
Whether you’re a lover of drinking decaf or whether you roast it yourself—or both!—you already know that the Swiss Water name and logo on a bag of coffee is a promise we stand behind.
Our logo represents a sustainability-forward, chemical-free decaffeination process that sits proudly alongside certifications like Organic, Fairtrade, and Rainforest Alliance—which many roasters already use to inform coffee drinkers of the many conscious choices that come before a coffee hits the cafe or grocery store shelf. In fact, many of our decafs share these same important certifications as well.
When it comes to selecting the right decaf coffee, we know that the use of the Swiss Water name and logo help customers identify higher quality products—in fact, 84% of consumers surveyed consider purchasing a decaf if they know it’s Swiss Water Process.
If you’re a coffee roaster who uses our process, it’s free and easy to add our logo to your packaging. If you’re not already registered, sign up for our Education & Support Program and learn the easy steps towards adding our logo (or a logo sticker) to your decaf packaging. And if you’re a drinker? Remember to look for our name and logo on the bag when shopping for decaf. Finding the Swiss Water logo when you purchase helps people who care about coffee and their health to make clean, sustainable purchases—choices we can all use a little more of right now.