Why bother – roasting or serving decaf, that is? Did you realize that decaf sales can add up to over ten percent of your business? That’s a sizable amount. And it’s only going to grow larger. There’s a lot of coffee drinkers out there who want to enjoy a great tasting coffee near the end of the day, and they want it without the caffeine so they will be able to sleep at night. Add to that the growing number of  coffee drinkers (boomers and Xers) who may need to reduce or eliminate caffeine consumption due to health reasons. Why ignore an opportunity for your business to gain extra sales on a regular basis?

Not convinced yet? Here are some more things to consider:

• There’s no limit to how many cups of coffee a decaf drinker can drink on a daily basis. 10? 100? The same cannot be said of regular coffee drinkers, with the exception of Voltaire, and maybe Juan Valdez.
• Decaf drinkers won’t buy a cup of regular coffee if you don’t have good decaf.  They choose to drink decaf  strictly for the taste experience and to avoid the caffeine buzz.
• Coffee lovers just don’t want to abandon great tasting coffee when facing sleeplessness.
• Swiss Water^® Process decaffeinated coffee generates real brand value because it’s guaranteed environmentally friendly, 99.9% caffeine-free, and will taste as good as the green beans used.