The SWISS WATER® Experience
A kinder, gentler cup of decaf
The demand for decaffeinated coffee continues to grow. As consumers become more health-savvy and environmentally conscious, they want to make healthier choices. They are increasingly concerned about the provenance and safety of foods – where the food comes from and how it is processed. Many consumers cannot tolerate the side effects of caffeine, yet they still want to enjoy the taste of coffee and everything that comes with it, hence the growth in demand for decaffeinated coffee.
Right now, methylene chloride and ethyl acetate are the solvents used to decaffeinate approximately 65% of decaffeinated coffee around the world. When aware of the alternatives, consumers will choose SWISS WATER® Process based on it being environmentally friendly chemical-free, 99.9% caffeine-free, while supporting great taste.
Yes, you can charge more for really good decaf.
If you serve it, they will come…and they will pay a little more. Why? Because decaffeination is an added expense. You can either maintain the same price by using lower-quality coffee decaffeinated using a chemical process, or choose a decaf that starts with the same high-quality coffee your customers demand, decaffeinated with a chemical-free process that preserves the character of the beans. You can do it! Just explain why the 16-ounce decaf drip costs a nickel or a dime more than the leaded – your explanation will be backed by what your customers taste in the cup. Great tasting coffee.