Growing Your Decaf Business

There are several steps which can be taken in order to help grow your decaf business.

• Don’t ignore 15%+ of your business, promote decaf coffee in your store.
• Offer decaf espresso drinks, particularly later in the day.
• Promote “On Ice®” and "Ice Frappuccino®" decaf beverages.
• Give consumers more decaf choices, including at least one that is certified organic.
• Utilize SWISS WATER® branding and our "100% chemical free” positioning on packaging, menu boards, website, brochures.
• Take decaf training to other levels of the organization – revise your training manuals and make use of our Decaf Education Guide and Decaf Education Video (14M, Windows Media Player).

 Adding to your bottom line