SWISS WATER® Process: 100% chemical free coffee decaffeination - Changing demographics will fuel growth for decaf coffee

The Level Enterprise Portal


COFFEE INDUSTRY INFORMATION Why choose SWISS WATER® Process? The Demand for Decaf Who Drinks Decaf Changing Demographics will Fuel Growth Consumer Attitudes Towards Decaf Confusion About the Decaffeination Processes The SWISS WATER® Difference Quality Assurance Building Consumer Demand The Value of the Brand The Art of Co-marketing Growing Your Decaf Business Adding to Your Bottom Line Profit Calculator Defending the Coffee Franchise Licensed Vendor Program Product Offerings Find a Broker/Roaster Request Green Samples Toll Decaffeination Certifications FAQ Roasting Guidelines Brewing Guidelines SWISS WATER® Wave Newsletter		Changing demographics will fuel growth for decaf coffee The Babyboomer Effect The largest population change over the next few years is occurring within SWISS WATER®’s target market as babyboomers, who continue to be the largest segment of the US population, age. Projected US Population change (2000-2010): (Demographics similar in UK and elsewhere) Consumer attitudes towards decaf