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SWISS WATER DECAFFIENATED COFFEE COMPANY, INC. TEAMS WITH AMERADA HESS TO SERVE UP DECAF TO HESS EXPRESS8th March, 2005 :
Vancouver (Website)
Hess Express Stores Will Begin Exclusively Offering Swiss
Water Decaf March 1
Swiss Water Decaffeinated Coffee Company, Inc. (SWDCC) of
Vancouver, British Colombia is pleased to announce that Amerada
Hess convenience stores, known as Hess Express, will begin carrying
SWISS WATER® decaffeinated coffee, beginning March 1,
2005.
Amerada Hess Corporation operates 605 Hess Express convenience
stores on the east coast from New Hampshire to South Florida and is
considered a major retailer. Each Hess Express location brews their
propriety brand of coffee called Mountain Top, which has won local
awards for “best tasting coffee.”
“It’s our goal to provide the absolute
best products to our customers and we felt that the SWISS
WATER® Process gave us the optimum flavor
characteristics for the coffee,” explains Spencer
Turer, Coffee Category Manager at Amerada Hess Corporation.
“We are always looking out for the
customer’s best interests. What better way to do that,
than carry 100% chemical-free decaf?”
“We’re proud to have teamed up with
Amerada Hess in order to provide their customers with a great cup
of chemical-free decaffeinated coffee,” noted Frank
Dennis, SWDCC’s CEO, “You can’t
have a vibrant specialty coffee program without a strong decaf
offering and the consumers who drink the most decaf care about how
it was processed. SWISS WATER® processed decaffeinated
coffees provide the taste and wholesomeness that
today’s specialty coffee consumers are looking
for.”
Hess Espress’ will be using customized co-branded
point of purchase materials to let customers know about the new
decaf. “We plan to use the Swiss Water logo so that
customers realize they are getting a branded, premium
product—a product they may recognize from other
specialty coffee retailers.” Turer also plans to
educate his staff through internal communications and marketing
bulletins.
About Amerada Hess Corporation Amerada Hess, headquartered in New York, is a global integrated energy company engaged in the exploration for and sale of crude oil and natural gas, as well as the production and sale of refined petroleum products. HESS EXPRESS stores are designed to offer customers an answer to today's fast-paced lifestyle by providing the convenience of "one-stop shopping." All stores offer a proprietary coffee program and an enhanced fountain service, as well as a wide variety of convenience items. In November 2000, Convenience Store Decisions, a leading industry publication, named HESS EXPRESS "2000 Convenience Store Chain of the Year." The annual award recognizes excellence in convenience store chains in such areas as customer service, marketing innovation and market share growth.
About Swiss Water Decaffeinated Coffee Company,
Inc.
Swiss Water Decaffeinated Coffee Company, Inc. (SWDCC) decaffeinates premium coffees to a 99.9% caffeine-free level. The SWISS WATER® Process is an organically certified, 100% chemical-free, proprietary decaffeination process used by premium roasters and demanded by discerning decaf drinkers around the world. The SWISS WATER® Process is the world's only branded decaffeination process and SWDCC supports its brand through ongoing consumer research and focused consumer advertising. For more information about SWDCC or brokers and roasters that carry SWISS WATER® Process decaf, visit www.swisswater.com.
Media Contact:
Sheryl
Rothmuller
Swiss Water Trade PR Ph: 800.677.6181 x244 Email: tradepr@swisswater.com | |||
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