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SWISS WATER DECAFFIENATED COFFEE COMPANY, INC. TEAMS WITH AMERADA HESS TO SERVE UP DECAF TO HESS EXPRESS

8th March, 2005 : Vancouver (Website)
Hess Express Stores Will Begin Exclusively Offering Swiss Water Decaf March 1

Swiss Water Decaffeinated Coffee Company, Inc. (SWDCC) of Vancouver, British Colombia is pleased to announce that Amerada Hess convenience stores, known as Hess Express, will begin carrying SWISS WATER® decaffeinated coffee, beginning March 1, 2005.

Amerada Hess Corporation operates 605 Hess Express convenience stores on the east coast from New Hampshire to South Florida and is considered a major retailer. Each Hess Express location brews their propriety brand of coffee called Mountain Top, which has won local awards for “best tasting coffee.”

“It’s our goal to provide the absolute best products to our customers and we felt that the SWISS WATER® Process gave us the optimum flavor characteristics for the coffee,” explains Spencer Turer, Coffee Category Manager at Amerada Hess Corporation. “We are always looking out for the customer’s best interests. What better way to do that, than carry 100% chemical-free decaf?”

“We’re proud to have teamed up with Amerada Hess in order to provide their customers with a great cup of chemical-free decaffeinated coffee,” noted Frank Dennis, SWDCC’s CEO, “You can’t have a vibrant specialty coffee program without a strong decaf offering and the consumers who drink the most decaf care about how it was processed. SWISS WATER® processed decaffeinated coffees provide the taste and wholesomeness that today’s specialty coffee consumers are looking for.”

Hess Espress’ will be using customized co-branded point of purchase materials to let customers know about the new decaf. “We plan to use the Swiss Water logo so that customers realize they are getting a branded, premium product—a product they may recognize from other specialty coffee retailers.” Turer also plans to educate his staff through internal communications and marketing bulletins.

About Amerada Hess Corporation
Amerada Hess, headquartered in New York, is a global integrated energy company engaged in the exploration for and sale of crude oil and natural gas, as well as the production and sale of refined petroleum products. HESS EXPRESS stores are designed to offer customers an answer to today's fast-paced lifestyle by providing the convenience of "one-stop shopping." All stores offer a proprietary coffee program and an enhanced fountain service, as well as a wide variety of convenience items. In November 2000, Convenience Store Decisions, a leading industry publication, named HESS EXPRESS "2000 Convenience Store Chain of the Year." The annual award recognizes excellence in convenience store chains in such areas as customer service, marketing innovation and market share growth.

About Swiss Water Decaffeinated Coffee Company, Inc.
Swiss Water Decaffeinated Coffee Company, Inc. (SWDCC) decaffeinates premium coffees to a 99.9% caffeine-free level. The SWISS WATER® Process is an organically certified, 100% chemical-free, proprietary decaffeination process used by premium roasters and demanded by discerning decaf drinkers around the world. The SWISS WATER® Process is the world's only branded decaffeination process and SWDCC supports its brand through ongoing consumer research and focused consumer advertising. For more information about SWDCC or brokers and roasters that carry SWISS WATER® Process decaf, visit www.swisswater.com.

Media Contact:

Sheryl Rothmuller    
Swiss Water Trade PR
Ph: 800.677.6181 x244
Email: tradepr@swisswater.com